Internet marketing services providers may be interested in the news that AOL has agreed to buy the Huffington Post website for $315 million (£195.5 million).

Announcing the deal, AOL stated: "The transaction will create a premier global, national, local, and hyper-local content group for the digital age – leveraged across online, mobile, tablet, and video platforms."

The news, analysis and lifestyle website currently has over 35 million unique monthly visitors and has featured guest blogs from political and entertainment figures including Bill Clinton, George Clooney and Barack Obama.

"The acquisition of The Huffington Post will create a next-generation American media company with global reach that combines content, community, and social experiences for consumers," said Tim Armstrong, chairman and chief executive officer of AOL.

While the firm was once a major player in internet search, it has seen its market share decline in recent years and was responsible for 1.9 per cent of explicit search activities in the US in December last year, according to web monitoring agency comScore.

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