When Denplan wanted to ensure its diverse audiences were getting to where they needed to go through SEO and PPC it called in ClickThrough Marketing.

Denplan is a dental payment plan specialist, serving 6,500 dentists and 1.7 million patients across the UK. It also serves more than 1,900 companies with employee benefit schemes. The company has come a long way since its formation by two dentists in 1986.

However, Denplan wanted to partner with an agency that is a specialist in paid search and that could support the growth of their online requirements for both B2C and B2B.

Denplan started working with ClickThrough in May 2016. The remit was to initially take control of their PPC campaigns, with the view to providing future support to Denplan to enable them to take this back in-house. Once the account has been optimised, ClickThrough will provide thorough training and ongoing support and mentoring to ensure they keep the momentum up on paid search. This will enable them to tap into our agency expertise and gain advice on campaigns while still maintaining central control.

We are thrilled to welcome Denplan on board and look forward to providing them with an integrated digital marketing strategy that will improve both visibility and conversion.

Zoe Bates, PPC Director, ClickThrough Marketing.

The ClickThrough team have been diligent and enthusiastic in providing not only great service but also sharing knowledge and recommendations. Their knowledge, caring and enthusiasm for the job are obvious key strengths of the agency.

Rebecca Amiss, Web Project Leader, Denplan.

Since taking on the Denplan account, ClickThrough has secured the #1 slot in paid search on the search term ‘dental payment plans’, as well as top four ad positions for a host of other keyword terms – so smiles all round!

Discover how our PPC Assist & Mentor programmes could help your team optimise your paid search campaigns and become empowered to manage them effectively moving forward. Contact us today.

Did you find this page useful?

Comments

About the author:

Sarah McCay Tams is senior content and PR manager at ClickThrough Marketing. This includes planning and delivering on content for our clients as well as our own marketing materials. When her fingers are not dancing across the keyboard, her feet are on the dance floor – Salsa, Bachata and Rueda put this dancing queen in a spin.