According to a Merkle Digital Marketing report from Q3 2016, paid search spend for mobile has increased by 134% over the last year.

The report covers a number of different aspects of mobile marketing, showing where spending has increased and decreased over the period of a year. Find below a breakdown of the increase in paid search spending.

Increase in Google Shopping Spends – Google Shopping PLA spending has increased by 36% YoY, and the amount spent on Google text ads rose by 9%.

Increase in Search Ad Spends – The amount spent on Google Search ads raised by 20% YoY, and although this is down 2% since Q2 2016, it’s still a large increase.

134% Rise in Mobile Marketing Spends – Since Q3 2015 through to Q3 2016, paid search phone spend has been increased dramatically by 134%.

Along with the 134% increase in paid search spending for mobile, we have seen an increase in clicks gained from mobile devices of 5%, with mobile now making up 62% of all paid search clicks. As these increases in mobile occur, we see the opposite in desktop search, shown by a decrease in spends on desktop devices of 4%.

Spends on desktop platforms are not the only thing to have seen a decrease. The combined search ad spends of advertising platforms Bing Ads and Yahoo Gemini decreased by 14% YoY.

As marketing and online search use moves more towards mobile, it doesn’t come as a surprise that mobile search spending has increased so massively. Recently, Google announced they will be creating a mobile search index, and told us that AMPs will be a priority in 2017.

Find out more about the changes in behaviour of search marketing over the past year by downloading Merkle’s free Q3 2016 Report.

Did you find this page useful?

Comments

About the author:

James joined ClickThrough in March 2016 as a digital apprentice, and currently works alongside the content team writing industry news articles, blog posts and on-page content for a variety of clients. Outside of work James likes to take long walks, explore new places and eat too much food!