Internet marketing services providers may stand to benefit from greater usage of social media sites, which has been revealed by a new study.
Research by eMarketer estimated that Facebook will increase its user base by 13.4 per cent this year, which will mean 132.5 million adults in the country interacting with the site at least once a month.
This accounts for 52.2 per cent of all people with an internet connection, which could provide a large opportunity for marketing professionals to exploit.
Twitter will also continue to grow, the report noted, increasing its number of users by 26.3 per cent in 2011.
By 2013, eMarketer forecasts that nearly 28 million individuals in the US will be tweeting.
Paul Verna, author of the report, explained that the figures he has compiled are likely to be a more accurate reflection of the number of people actively using the services, as opposed to other studies which may have included dormant accounts.
Last week, chief executive officer of Twitter Dick Costolo stated he hopes to improve the integration of his site with mobile devices to make it easier to access while on the move.
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