From today (March 1st), the Advertising Standards Authority (ASA) will have an expanded remit that will enable it to regulate more internet marketing services and ads that are delivered through services such as Facebook.
Until now, the body has only been able to oversee paid-for ads on the web, which has meant companies using social media sites have been outside its responsibilities.
Since 2008, the ASA has received over 4,500 complaints about ads that it was unable to deal with, but the new expanded remit will give it more scope to monitor these areas.
Possible sanctions for marketers who break the ASA's guidelines could involve the removal of ads from search engines, while the body will be able to take out its own ads to warn consumers about companies that fail to comply with the rules.
The ASA states that its work involves "acting on and investigating complaints as well as proactively monitoring and taking action against misleading, harmful or offensive advertisements".
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