Internet marketing services providers who are seeking to expand their social media operations have been advised by one expert of some of the key factors to concentrate on.

Econsultancy's Jan Rezab explained that engaging with an audience is one of the major elements of a successful Facebook campaign and this requires publishing interesting content on a regular basis in order that fans of the page have a reason to continue returning.

He stated that it is important that companies listen to their fans and respond to what they are engaging with in order to produce the best results.

"Some brands just post links all year long, and don't realise that if they were posting better content, consumers would engage with them a lot more," Mr Rezab continued.

In a previous post for the site, the commentator explained that starting a Facebook page is like opening a flagship store and should be a part of a business that marketers put focus into to promote their brand.

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