Internet marketing services providers may be interested in a new report which has suggested Facebook will overtake Yahoo! this year to become the number one platform for delivering display ads.

According to research conducted by eMarketer, the social media site will see its share of the $10.1 billion (£6.2 billion) industry rise to 21.6 per cent of total revenues this year, up from 13.6 per cent in 2010.

As the same time, Yahoo! will see its market share remain relatively static, with a small increase from 16.1 per cent to 16.4 per cent expected.

However, the firm will still see its revenue increase by 16 per cent to $1.65 billion as more marketers take advantage of the opportunities available in display ads.

David Hallerman, principal analyst at eMarketer, said "What that leapfrogging trend confirms is the great and growing demand among brand marketers for online display ad placements."

Last week, eMarketer estimated that Facebook will grow its user base in the US by 13.4 per cent this year, with over half of people with internet connections using the site.

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