Companies looking to improve their search engine optimisation should consider carrying out internet marketing in languages other than English.

This is the view of Christian Arno, writing for the Econsultancy Digital Marketing Blog, who explained consumer groups where English is not the first language represent a "massive untapped market".

He said targeting Polish-speakers in the UK, for example, can offer a greater return on investment, as the competition for keyword ranking in Polish is less fierce than it is in English.

"This means you'll get to the top of the rankings faster in languages other than English and reach your target audience with greater ease," Mr Arno observed.

He also encouraged companies to consider setting up localised websites in different languages, especially if part of their customer base is multilingual.

Mr Arno recently presented a similar argument in an article for, stating some localised sites can be used to serve large territories.

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