The growth of social networking websites looks set to slow over the coming years as the number of people signing up to the services dips, a new report has forecast.
Internet marketing services providers may wish to consider the implications of the study from eMarketer, which shows the number of US internet users who access social networks will total 67 per cent by 2013, Econsultancy reports.
The figure currently stands at just under 64 per cent and blog writer for the news source Patricio Robles explained that expansion will still occur, but not "the double-digit growth we've become accustomed to seeing".
She explained this decline in growth is due to the fact that "so many are already using social networks", with eMarketer data also revealing around 90 per cent of those in the 18-24 age bracket make use of sites like Facebook or Twitter.
A recent report from Citi analyst Mark Mahaney revealed social networks play a role in driving traffic to other networks and are challenging Google's dominance in some areas, according to Search Engine Land.
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