Firms investing in online marketing services might soon be able to take advantage of a new system set to be unveiled by Yahoo!.
The organisation's Search Direct features some similar innovations to those recently introduced by market leader Google, including the technology to predict the end of a query and bring up results as the user types.
Advertisers might be able to make use of the pop-up box which appears containing potentially relevant content to the person using the search engine.
Shashi Seth, head of search and market places for the online giant, suggested that video and graphical ads could be displayed in the Search Direct box, news that could be particularly interesting for those considering launching a pay per click campaign.
"Over the course of the next couple of months you're probably going to see some of these ideas at play," he commented.
Those who use Google's AdWords pay per click services were recently offered a host of new options by the internet giant, including the chance to optimise their campaigns by displaying ads with the best rates of conversion.
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