Internet marketing services providers looking to use Twitter as part of their campaigns may be interested to hear how the social media site is seeking to attract more users to the platform.
According to an article in the Wall Street Journal, the company is hoping to make it easier for new users to navigate the service and help individuals uncover interesting content.
As part of this strategy, the newspaper reports how the firm is seeking to acquire Tweetdeck, a program that helps users manage their account, for around $50 million (£30.59 million).
Jonathan Strauss, chief executive of Awe.sm, told the publication it is important that more mainstream internet users are attracted to the site.
"Most people understand Twitter exists, but they don't understand what Twitter is and how they can participate," he said.
The Journal also noted that it had been slower to monetise its offerings than other social networks such as Facebook, highlighting research by eMarketer that showed ad revenue in 2010 was $45 million, although that is expected to grow to $150 this year.
Recently, it was claimed by Tim Gibbons of Elemental Communications that Twitter could be a surprisingly versatile tool for marketers.
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