This year more companies will be looking to increase their online presence regardless of the size of their businesses to improve Google rankings according to the Scotsman.com.

Most savvy companies are aware of the power of search engine optimisation (SEO) and the important role that plays in feeding Google, but now businesses are being urged to look at more ethical strategies to achieve results.

Some companies use ‘black hat’ tactics to higher their rankings in Google such as major US brand JC Penny, who recently came under fire for using underhand methods of achieving results.

Following the media frenzy Google have now devalued their site meaning that instead of appearing at the top of the search pages they now appear much lower down after Google implemented a series of manual actions.

Not only is their reputation damaged, their hit rate has dropped dramatically, so the key message to any business is to feed Google ethically to ensure you don’t get ‘blacklisted’ and ruin your SEO strategy entirely.

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