Social media is important, and business buyers are definitely using it. In fact, recent research shows about 85% of decision-makers are using it mostly for business not personal reasons.

Other benefits of employing a social media campaign are:

  • Exposes your company’s values to your prospects
  • Demonstrates expertise where expertise is valued
  • Attracts specific kinds of customers
  • Changes how people think — usually for the better
  • Preempt competitive marketing efforts — If they copy you, do something else
  • Attracts attention beyond simple product or company advertising claims.

Connect social media to marketing with a meaningful strategy by discussing and sharing information important to customers.

News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.