Webmasters and online marketers wishing to effectively evaluate the success of online marketing services rely on two key tools, Google Analytics and Webmaster Tools.

Now those programs will be combined as part of a new pilot.

The new Google Analytics service aims to offer a much-improved tool for tracking online activity.

Previously, Google Analytics let webmasters see data showing what visitors do after arriving on a website, such as which links they click or pages they view, while Webmaster Tools showed how visitors reached the site in the first place.

Webmasters, businesses and online marketers had to use both programs separately, even though both were made by Google. Many told the company they would like to see the services combined.

Now Google has put the features of both programs into one product, as part of a limited pilot.

The revamped Analytics program will allow users to view clicks, impressions, click-through rate, and average ranking alongside visualisations of the data.

News brought to you by ClickThrough – a best practice Internet Marketing Agency.

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