Combining key press and public relations skills with an understanding of digital PR, online news distribution, social media campaigns and video marketing is key to a successful online PR strategy.
Today, press and publicity management is no longer just about the print and broadcast media. These days blogs, web communities, online news sites, discussion forums and social networks play an increasingly important role in marketing to a wider audience.
Meanwhile a successful well planned SEO strategy will ensure a positive effect on a companies Google rankings.
An online marketing strategy is now a crucial component of doing business and will draw in a steady stream of new customers.