Google’s free Webmaster Tools now provides information on +1 recommendations to help put more of a user value on results.

Google introduced +1 to search results to give users a chance to rate content on websites – similar to ‘liking’ pages.

It gives a valuable insight not just into how many people have visited a webpage – but how many people would consider it good enough to recommend.

The update to Webmaster Tools this week will offer a vastly larger amount of data for internet marketing.

It’s now possible to review how many +1s your pages are attracting, how they are affecting your ranking and traffic, who is +1ing your site, and where they live.

It means you can see which pages work, which don’t, and refocus your strategy to capitalise on your popular content.

Google’s Analytics tool, which can be used in combination with Webmaster Tools, is now also reporting on social media trends too – allowing webmasters to see which content is being picked up and shared by users, and adding more useful data to show how people are interacting with your site.

News brought to you by ClickThrough – a best practice Internet Marketing Agency.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.