Google’s new social media venture, Google+, will eventually include “compelling” pages for small to medium businesses.

The new service was launched last week on an invite-only basis, with many businesses keen to sign up to establish their pages, similar to business pages on Facebook.

However, much like Facebook, Google+ won’t allow businesses to create ‘personal profiles’ – they will have to wait until business-specific pages are set up.

But, according to Google’s Jeff Huber, the wait will not last too long.

“Yes, we will have business pages on Google+,” he said. “I can’t announce a launch date yet, but we want to make them great, and we’re coding as fast as we can.”

Industry experts have already noticed that Sparks, Google+’s recommendation service, will essentially provide a great route for online marketing on the site.

The specific algorithm that will rank pages in Sparks is yet to be decoded, but it will allow businesses to target specific-interest groups with adverts or products.

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