Google has officially launched a new product which could aid those in the search engine marketing field, according to the search engine’s official blog.

Originally launched as a test product last autumn, titled Google Boost, AdWords Express has been designed for small local businesses that aren’t already utilising AdWords advertising.

With functionality and simplicity in mind, the product is described as providing “a quick and straightforward way” to connect with potential customers.

After signing up, all that is needed to initiate a campaign is some basic business details and an actual advert.

AdWords Express will work out which keyword in a search should trigger the appearance of the advert – displaying it in the top right of the page, with the location of business appearing on a Google Map just below.

Product Manager for AdWords Express, Kiley McEvoy wrote in the blog: “As with all our ad products, you only pay when a customer clicks on your ad. To make things even easier, AdWords optimizes your ads to get the most of your advertising campaign and budget.”

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