While marketers may currently spend the majority of their social media marketing budgets on efforts focused on Facebook and Twitter, according to research cited by a report published on utalkmarketing.com, spending on other digital platforms such as YouTube and LinkedIn is set to increase over the next year.
At least one in five participants in a study, conducted at the US Pivot Conference earlier this year, said that they would be increasing the amount they spend on YouTube, LinkedIn and Foursquare.
Overall two-thirds stated they were already involved in social media advertising – with Facebook and Twitter continuing to be extremely popular.
A massive 93 per cent of marketers said that their brand already had a presence on the former, and 78 per cent on the latter.
More surprisingly, however, just 54 per cent said they were satisfied with the end result of their strategy.
Other social networks such as Myspace and Gowalla proved to be less popular, as over half of those surveyed admitted to not allocating any of their budgets to advertising via these sites.
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