With its success in southeast Asia continuing to grow, Google is set to launch a new office in Thailand, according to a report published by The Nation.

The office, to be located in Bangkok, will be the country’s first.

It is thought that Google will use the move to try to increase the amount spent by digital marketers in Thailand – currently at 0.3 per cent – to a figure more in line with the online advertising revenues spent by the likes of the US – where online advertising spending is at much higher 30 to 50 per cent.

Ariya Banomyong has been appointed as manager for Google’s Thai operations; and has stated that he aims to get more products offered to local businesses.

Talking about other aims, he added: “A priority job is to educate the Thai market, including agencies, business partners and corporate customers, on how to go online successfully and what they will then find by way of products and services that Google can bring them continued success online.”

Of all of the nations in Southeast Asia, Thailand sees the highest number of searches conducted per day – 55 million.

The announcement will no doubt provide a boost to the region’s search engine marketing industry.

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