Opening up a new opportunity for paid social media marketing, micro-blogging site Twitter is set to launch its UK target adverts – provided by brand partners – in October, according to an article published by Marketing Magazine.

A number of high profile brands are said to have been in talks with Twitter, including O2, Vodafone and Sony, to target users with advertising based on their own followers and the users that they follow in the Twitter-sphere.

Though the plan is currently in place to target users via adverts specific to country, an agency source told Marketing Magazine that Twitter was considering allowing adverts that targeted on a regional basis in the future.

As a strategy set to boost Twitter’s income from marketing initiatives, another source has reportedly revealed that they are looking for a fee of up to six-figures to promote brand accounts and tweets.

The scheme is somewhat behind schedule. It was originally announced that the initiative would be implemented at the beginning of this year. However, the lack of a sales office in the UK hampered this ambition – leading to the date being put back until now.

While the specific brands involved in the initial launch of this new feature haven’t yet been revealed, the scheme is expected to provide a boost for brands looking to make strides forward in social media marketing.

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