The value of the long tail is finally being researched; however, even without the evidence, it has been known for a long time that long tail terms can bring in lucrative, quality traffic to a website.
Seeking long tail terms that bring valued customers to your site should start within your traffic logs. There are far too many businesses who only give the most cursory attention to their web traffic stats, but they are packed full of valuable information about your site visitors.
Take a look at your referrals today and the search terms that have brought these people to your website, and investigate how much those keywords cost on any of the PPC engines. Undoubtedly, they will be cheaper than your core list of keywords and it is worth experimenting with landing pages to see how many conversions to sales (or your other key goals) they bring to your site. Have a go today!
And don’t forget to consider our PPC Services for any of your PPC needs…..