In a bid to improve financial losses and gain significant ground on Google, Bing is set to unleash an update that will see the search engine produce more relevant results much faster than ever before, according to an article published by Search Engine Watch.

Currently known as ‘Tiger’, the update is being worked on by both Bing and Microsoft engineers, and has undergone a gradual rollout since August.

It is expected that the rollout will be completed before the turn of the year, according to a spokesperson for Microsoft.

By using Solid State Disk (SSD) technology, Bing is expecting an improved level of efficiency – which could potentially improve search engine marketing.

Speaking in a video, general manager of Microsoft’s Search Technology Center in Asia, Yongdong Wang states: “In Tiger, we not only look at improved efficiency but also look at new ways of processing queries.”

Continuing, he added: “These new ways will enable scenarios where we can significantly improve the relevance of the results seen by users.”

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