A recent study has revealed that 58 per cent of small business owners are utilising social media to converse with their existing customers, according to an article published by the Sacramento Bee.

Carried out by The Small Business Authority, the study, entitled the “SB Authority Market Sentiment Survey” was based on the responses of 2,200 individuals.

The results also revealed that 57 per cent of business owners were using Facebook and Twitter, as well as other social networks, in a bid to attract potential customers via initiatives such as social media marketing campaigns.

Chairman, president and CEO of The Small Business Authority, Barry Sloane, stated: “It is not surprising that a large percentage of our small, independent business owner clients utilize Facebook, Twitter, and other forms of social media to communicate with their clients and suppliers.

“It is clearly the most cost effective, efficient utilisation of the Internet particularly for a small, independent business owner that does not have the high resources in staff or dollars,” Mr. Sloane added.

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