The DPM Weekly Update: Twitter Reopens Applications for Verified Accounts

Posted in PPC,Paid Social,Digital Paid Media
On 21 May 2021
By Olivia Green
Facebook Twitter LinkedIn
Back to blog

In this week's DPM news update, Liv spills all on the recent updates Twitter, Pinterest and Google Ads.

THE DPM WEEKLY UPDATE: TWITTER REOPENS APPLICATIONS FOR VERIFIED ACCOUNTS

Liv here with this week's update in the world of DPM! This week we've seen changed in Twitter's verification process, Pinterest insisting that they're not a social media platform, and Google Ads adding another fail-safe to their budgeting settings.

 

Twitter Re-Opens Public Applications for Profile Verification

Some good news for all the wannabe Twitter celebrities this week. Twitter has reopened public applications for profile verification, meaning your dreams of grabbing a coveted blue tick could be realised!

But, before you celebrate there are some pretty strict criteria for applications. Unless your account falls into one of their 'influential' categories, to be considered for a blue tick you must meet one criteria from column A and one from column B (Source: Twitter)

Column A: Twitter Activity Column B: Off Twitter Notability
Follower count in the top .05% of active accounts located in the same geographic region A profile on Google Trends with evidence of recent search activity;
In the top .05% of active accounts located in the same geographic region in terms of volume of conversation about them, based on mentions, rate of Follower growth, or other internal signals.  A stable Wikipedia article about them that meets the encyclopedia’s notability standards for people;
Widely credited for creating a hashtag movement that is capturing a large volume of conversation within a given community. 3 or more featured references within the 6 months prior to applying in news outlets that meet the News criteria above; including specialty publications related to their profession or expertise; or
  Reference to the account or the account holder’s name indicating a leadership position on an official site associated with known advocacy work. 

 

 

Pinterest distances themselves from social media with 'Idea Pins': a revamped version of stories

Pinterest, the home of inspiration, is moving away from being included in the 'Social Media' category, most likely due to it's most recent moves into the world of ecommerce. As part of this, Pinterest are moving away from 'stories' and instead revamping as 'Idea Pins' - a version of stories that fits more with Pinterest's platform of inspiring users.

 

Google Ads Introduces Account Monthly Spend Limits

Some great news from Google Ads now, as they have introduced monthly spend limits at account level. This will let advertisers set an absolute limit on all spend in campaigns across their accounts. If the account hits the budget? All campaigns are paused. Immediately.

Within agencies where daily optimisations are part of account management, this optional feature is nice to have as a fail safe but otherwise not huge news. For super busy in-house teams though, this could be a lifeline.

 

Join us next week when we'll be bringing you more news from the world of DPM!

Want Liv and the DPM team to work on improving your paid media strategy? Get in touch.

Get In Touch

 
The DPM Weekly Update: Twitter Reopens Applications for Verified Accounts Posted in PPC,Paid Social,Digital Paid Media On 21 May 2021 By Olivia Green
Facebook Twitter LinkedIn

Talk To Us About Accelerating your Digital Performance

I am happy to be contacted by ClickThrough. I understand my data will be processed so I receive information on digital products, services and insights. Our privacy policy.

Related Articles

More articles you might be interested in:

Instagram in Google Search: What Brands Need to Know

Instagram in Google Search: What Brands Need to Know

Read more
Google Vehicle Ads: The Digital Master Key for the Motor Industry

Google Vehicle Ads: The Digital Master Key for the Motor Industry

Advertising via Google is constantly evolving, and new ways to showcase your brand and business offering are regularly being rolled out. The latest...

Read more
Google Vehicle Ads UK: Where are they now?

Google Vehicle Ads UK: Where are they now?

The UK market has been waiting with bated breath for Google’s Vehicle Ads release – so where is the update? Learn more.

Read more
Podcast: Threads and The Changing Social Media Landscape

Podcast: Threads and The Changing Social Media Landscape

Join Olivia and Stef as they speak to social media specialist Ed about Threads, Twitter's evolution and the future of being social digitally.

Read more
Performance Max is proving popular - but are you using it to the Max?

Performance Max is proving popular - but are you using it to the Max?

Performance Max is one of the easiest ways to tackle the full Google network, but are you maximising results? Dr. Dave Chaffey explores. Read more.

Read more
Black Friday Review: How we tackled peak in a cost of living crisis

Black Friday Review: How we tackled peak in a cost of living crisis

How did Black Friday 2022 look for our clients? Connor Hyslop reviews how this unprecedented peak period impacted our paid search performance

Read more
Using Dynamic Creative Optimisation

Using Dynamic Creative Optimisation

After 25 years in the marketing mix, Display and Programmatic has paved the way for channels such as Paid Search and Paid Social. So, why do you need...

Read more
How Phrase measures up against Broad Match in our tests

How Phrase measures up against Broad Match in our tests

Is Phrase the best replacement for Broad Match? Our specialists put them head to head and share what they found with the Paid Search community. Read...

Read more