Digital Marketing Blog

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Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, Amazon marketing, digital PR and more.


Posts by Dr. Dave Chaffey:

How Big is the Impact of Google's Mobile Friendly Update?

Dr Dave Chaffey looks at the impact of Google's recent mobile-friendly update, and asks: "Was it...

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Do You CRO? Many Businesses Don’t, New Research Reveals

For his featured post this month, Dr Dave Chaffey reveals the results of his recent survey looking...

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A Review of the In-Page Chrome Extension for Google Analytics

In this month's featured post, Dr Dave Chaffey shares his thoughts on Google's Page Analytics...

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Which Content Types Are Most Popular in My Sector? 4 Tools for Reviewing Content Marketing Effectiveness

Backlink analysis tools were the mainstay of the SEO analysis toolkit a few years back, before we...

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Don't Stop Me Now! There is a Future in Guest Blogging

Has Matt Cutts put the boot into guest blogging? Dr Dave Chaffey doesn't think so. It's still a...

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Does Your Company Have the Right Digital Marketing Capabilities to Prosper in 2014?

New Year's resolutions aren't only for those looking to curb their coffee intake or take more...

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How do you treat “not provided” natural search keywords from Google?

A year ago I flagged up in a post for ClickThrough how Google had changed their method of reporting...

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Keeping up-to-date with the latest changes in marketing with Google

Did you notice the dramatic plunge in Google’s share price around the time of the announcement of...

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How important is Google+ to your future marketing?

We’re asking this question since we’re approaching the first anniversary of the initial...

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How Refined Is Your Content Strategy?

You still often hear the saying “we need a social media strategy”, but I think, that to make the...

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Research Shows Some Marketers Fail To Understand Customer Journeys And The Influence Of Digital Media

The Search Marketing Barometer from the Internet Advertising Bureau UK gives a useful snapshot of...

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