As 2020 draws to a (welcome) close, ClickThrough's Group Marketing Director, John Newton, reveals the ten blog posts that drew the most clicks over the last 12 months.

Our Top 10 Digital Marketing Blogs Of The Year

• Twenty-nine members of staff have written for our blog this year — three times last year’s roll-call.
• Our total of 129 posts (and counting) this year means we have posted every 2.7 days, compared to once a fortnight in 2019.
• Engagement (sharing, likes, comments) with our blog posts has increased by 450% on Twitter and 544% on Facebook year-on-year — results not to be sniffed at.
• And as you might expect, blog traffic this year is up too — by a whopping 226%.

• Now that we're all used to wearing masks, we explore how the introduction of smart masks will affect marketers — including the ability to deliver taste and smell samples directly through to individual consumers, and how consumers with front-facing mask LED displays will soon be eligible for Google's AdSense program.
• As different charges and tariffs continue to be levied on goods shipped to Europe from the UK, we cover the story of the great-grandchildren of Richard Attenborough, Charles Bronson and Steve McQueen building a tunnel starting in Dover and ending inside Amazon's Berlin fulfilment centre.
• With the widespread adoption of 5G in our major cities, leaving rural areas languishing on 3G connections, we reveal the results of a test to see whether a Londoner buying from Amazon Prime Now on their mobile can receive their item faster than a person placing an Amazon order in Stockport receives their confirmation email.
• And finally, after Facebook came out fighting for small businesses in their long-running feud with Apple, we report on Microsoft taking up the cause of large conglomerates. After all, how can poor corporates hope to pay for Krug Brut Vintage champagne at the next shareholders meeting if consumers continue to insist on blocking cookies?