Digital Marketing Blog

Explore our blog to learn what’s new in the world of digital marketing at ClickThrough.

Blog Articles We like to stay ahead of the digital curve

Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.

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Top 5 Risks of Site Migration and How to Avoid Them

Jade Coleman gives her expert insight into the risks associated with a website migration, and...

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What You Need to Know About Google’s GTIN Requirements

Did you meet the 16 May Google Shopping deadline for GTINs?  Paid search expert, Zoe O’Neil provides...

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Technical SEO Tips: How To Deal With Old Product Pages

How should old product pages be handled? This is a common challenge faced by lots of e-commerce...

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Technical SEO Tips: All You Need to Know About URL Parameters

URL parameters can cause several issues for a website such as duplicate content and keyword...

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PPC News Roundup: How To Fix Your Remarketing Campaign

Rachel Poole and Sarah Kemp bring us the latest paid search news, including tips for remarketing...

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Google AdWords Announces Smart Goals

Smart Goals has been introduced to collect aggregated conversion data from websites that have...

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PPC Top Tips for Using Your Promotional Calendar to Good Effect This Christmas

Joe Farley, paid search manager at ClickThrough, explains why it is important to have a promotional...

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Google Warns Webmasters Against Using Mobile Redirects

Google has warned that it will now issue manual penalties against webmasters who use sneaky...

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The 5 Key Elements to a Great Content Calendar

Make 2016 a year of great content marketing. Plan your content calendar to include these five key...

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Technical Spotlight: Enterprise-Level SEO Tool OneHydra

Technical SEO specialist Simon Parker looks in depth at the OneHydra enterprise-level SEO tool to...

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The Importance of Google Search Console (Webmaster Tools)

Google has recently rebranded ‘Webmaster Tools’ to now be called ‘Search Console’. This change was...

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