Digital Marketing Blog

Explore our blog to learn what’s new in the world of digital marketing at ClickThrough.

Blog Articles We like to stay ahead of the digital curve

Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.

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We All Know Content Marketing Is Important, But How Well Are Businesses Managing It?

Dr. Dave Chaffey explains why having a Content Marketing Plan in place is vital to success

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BidCops PPC Digest – Bing Ads Automates and Know Your Keyword Match Types

BidCops is our free PPC reporting tool. Here are the latest updates from the BidCops blog

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3 Great Website Speed Testing Tools for SEO

As you may be aware, site speed is one of many factors considered by Google when ranking a website...

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Integrating Social Media Advertising With Your Organic Social Strategy

Want to integrate paid advertising with your organic social strategy? Not sure where to start? ...

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The Secrets of Scannable Web Copy

Lisa Coghlan says we shouldn’t write to be read. Nowadays, readers scan copy instead. Here, she...

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The Ins and Outs of Canonical Tagging

Confused about canonical tags and how to use them? Digital & Technical executive Tom Williams has...

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Watch Us ‘Break Free’ for Comic Relief – Our Take On a Queen Classic [VIDEO]

We’ve created our own version of Queen’s I Want to Break Free to raise money for Red Nose Day. If...

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Google's Mystery Search 'Tweaks' May Be e-Commerce Related

Last week, SEOs noticed unusually high fluctuations in Google's search rankings - but nobody has,...

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Google Ranking 'Tweaks' Unrelated to Mobile UX Warnings

When Google sent out mass mobile usability warnings to webmasters in January, some speculated a new...

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14 Expert Tips to Help You Choose an e-Commerce Platform

Are you an e-Commerce manager tasked with managing a new web build? Are you struggling to sort the...

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Google Makes it 'Easier' to Enrol in Trusted Stores Certification

Google has made it 'even easier' to register for its Trusted Stores certification programme.

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