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New report shows consumer backlash against social media advertising

A study conducted by Upstream has found that around 27 per cent of consumers based in Britain and...

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Marketers to get access to archived Tweets

Following the formation of Twitter's partnership with Datasift, companies will be able to access...

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Post-Panda, are we seeing social spam in the SERPs?

It is now a year since the first Panda update was rolled out and many sites have seen some...

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Research Shows Some Marketers Fail To Understand Customer Journeys And The Influence Of Digital Media

The Search Marketing Barometer from the Internet Advertising Bureau UK gives a useful snapshot of...

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Improving your ROI on LinkedIn Ads

Widely known as the business professional's social network of choice, LinkedIn is a site that...

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Poll shows many users dislike Google's personalised search results

Having been unveiled last month, Google's personalised search initiative, "Search Plus Your World",...

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MySpace sees 1m new users join since aquisition

Social networking site MySpace is thought to have gained an extra million users since it was sold...

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Kraft spreads love with Valentine's Day Twitter campaign

Kraft Foods has launched a new social media marketing campaign for Valentine's Day, according to an...

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Microsoft unveils adCenter changes

Microsoft has unveiled a number of new improvements to its adCenter platform, according to an...

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Mistakes commonly made during PPC marketing campaigns

There are a number of mistakes commonly made in PPC marketing campaigns; despite being easily...

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RIM infographic raises Twitter users' ire

Research in Motion (RIM), the company behind the BlackBerry, has become the latest big name to...

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Meta Title Length: Is Width More Important Than Length?

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NASCAR driver offers fans unique Twitter contest prize

NASCAR driver Brad Keselowski has launched a new social media marketing initiative in the run up to...

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