For the final episode of 2022, Chris and Olivia take The Assorted Digital Ramblings Podcast back through the turbulent events of the past year - from war to the rise in AI.
War, Recession and the impact on marketing
The latest episode of The Assorted Digital Ramblings podcast sees hosts Chris and Olivia forgo a guest as they wade through the past year, looking at how various things have impacted the marketing industry.
There's talk about the death of Queen Elizabeth, the UK's government instability, strikes, and even the Lionesses' summer win.
The pair walk backward through the annual events, starting with the recently concluded Winter World Cup.
Episode 15: Reviewing 2022
Are you looking to listen to a podcast about Digital Marketing? The Assorted Digital Ramblings podcast is here to help. You can find Episode 15 and our entire back catalogue on all of the major podcasting platforms or our podcast home.
Listen to the latest episode using the embedded player below - or ask your smart speaker to play us instead.
Episode 15 TImestamps
If you want to hear about something particular in the latest podcast episode, we've prepared timestamps so that you're able to navigate through with ease.
00:00 - Introduction
03:00 - The Winter World Cup
04:20 - Does team performance have an impact on spend?
07:00 - Peak and Black Friday
08:30 - Was Black Friday a success?
14:00 - Noticing impacts ahead of peak
15:00 - Striking in the UK and impact on marketing
21:00 - Elon Musk's purchase of Twitter
22:00 - Businesses pulling back on advertising
26:00 - Will Twitter become less prominent for paid social?
28:20 - The Cost of Living Crisis
29:20 - Impact of the Cost of Living on marketing
33:00 - Cost of Living has brought automation to the fore
36:00 - Looking on the bright side
38:25 - UK Government instability and economic impact
40:00 - The Death of Queen Elizabeth and the reactive marketing response
43:00 - UK heatwave and the Lionesses roaring to success
49:00 - The invasion of and war in Ukraine
50:00 - Consuming war via Social Media and shorts
54:00 - The rise of AI services on the Internet
55:00 - How useful is AI and is it the future?
57:00 - The growth of short video
1:00:22 - Reflecting on a year of The Assorted Digital Ramblings
1:02:40 - Marketing predictions and general predictions for 2023
1:06:20 - Favourite Christmas songs
1:07:30 - Outro
The Assorted Digital Ramblings Podcast Returns in 2023
It might be the end of the year, but it's certainly not the end of the podcast! We'll be back in 2023 with a range of exciting topics and incredible experts. Make sure you're subscribed or following us on your favourite platform so that you don't miss us!
If there's anything mentioned in this episode that you'd like to discuss further - or perhaps you'd like your own branded podcast for your business, you can get in touch.