The Assorted Digital Ramblings Podcast welcomes Alex up to the microphone this month, as hosts Chris and Olivia grill him on all things peak, Black Friday and the winter World Cup - as well as much more.
MIXING PEAK AND A MAJOR SPORTING EVENT
The latest episode of The Assorted Digital Ramblings podcast sees regular hosts Chris and Olivia welcome ClickThrough's Head of PPC, Alex, to talk about all things peak and the fact that there's a major sporting event thrown in the middle this year.
Alex discusses everything from Black Friday to whether brands should be taking a stance on the winter World Cup in Qatar.
There's also talk about the number of external influences on peak this year, whether businesses can do too much, and various other topics too.
Episode 14: Marketing In Motion
Excuse the reference to John Barnes! If you're looking to listen to Episode 14 of The Assorted Digital Ramblings podcast, you can find it on a range of platforms. You can even listen through the embedded player below, or head over to our podcast's homepage.
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Episode 14 Timestamps
00:00 - Introduction
4:20 - Introducing our guest
7:40 - Is football coming home?
10:00 - Variables affecting peak this year
13:50 - How should people have prepared for peak?
16:00 - Advice on planning for peak
17:30 - Optimistic or pessimistic for Black Friday?
22:00 - Has Black Friday lost its edge?
29:00 - Could peak be utilised better by non e-Commerce businesses?
30:40 - Is there such thing as too much during Black Friday?
37:20 - Is peak enjoyable?
39:00 - Ideal clients during Black Friday
41:00 - How much peak has changed over the years
45:00 - A major sporting event during peak
47:20 - How do other sporting events compare?
49:20 - England vs USA and the impact
52:00 - Black Friday Strategies eBook
53:00 - Adaptable marketing collateral and marketing during controversy
54:00 - Taking a stance and Brewdog
58:00 - Do brands need to share their opinion?
1:00:00 - Marketing in football terms
1:03:00 - Which footballer would you be?
1:05:00 - Favourite football chants
1:09:00 - World Cup winner predictions
1:11:00 - Outro
OTHER CLICKTHROUGH PODCAST EPISODES
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