For the first time, a guest returns! Sarah's back on The Assorted Digital Ramblings Podcast while Stef steps in as host again, and she and Chris grill our guest on behavioural science, influencing buyers and more.
Behavioural Science in Marketing
In this latest episode of The Assorted Digital Ramblings podcast, Stef returns in for third appearance - standing in for regular host Olivia - while Sarah becomes the first guest to make two appearances and share even more expertise.
This time, Sarah enlightens listeners with information about behavioural science in marketing, how marketers can use this to help influence buyers, create personas and why it should refocus strategy at times.
There's talk about behavioural science paired with data, how it works across different channels and how marketers may forget they're consumers too.
The Assorted Digital Ramblings Podcast Episode 13
Listening to episode 13 of The Assorted Digital Ramblings podcast couldn't be easier. You can listen through the embedded player below, or head over to our podcast's home.
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Episode 13 Timestamps
0:00 - Introduction
2:20 - What is behavioural science?
5:30 - Do marketers forget they are consumers?
7:00 - Adjusting behaviours in different climates
10:00 - Can behaviour change in the long-term?
13:00 - Data vs. People
14:40 - Adjusting strategies based on consumer psychology
19:00 - Segmenting and creating personas
25:00 - Do personas differ across channels?
28:00 - Applying behavioural science across different channels
30:00 - Pairing data and personas
32:00 - Can it be applied in B2B marketing?
34:00 - Theorising the behaviour of those who work in marketing
38:00 - Reflecting on personal behaviour
41:00 - Wrapping up and further discussion
More from the ClickThrough Podcast
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