Digital Marketing Blog

Explore our blog to learn what’s new in the world of digital marketing at ClickThrough.

Blog Articles We like to stay ahead of the digital curve

Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.

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3 Great Website Speed Testing Tools for SEO

As you may be aware, site speed is one of many factors considered by Google when ranking a website...

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STUDY: 'Mobilegeddon' Hype Was "Incorrect and Unhelpful", Say SMEs

A new study into US SMEs has revealed widespread confusion about Google's mobile-friendly update -...

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Integrating Social Media Advertising With Your Organic Social Strategy

Want to integrate paid advertising with your organic social strategy? Not sure where to start? ...

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Google Introduces Search Console

After nearly ten years, Google has announced it has rebranded its Google Webmaster Tools as Google...

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The Power of the SEO Headline

Lisa Coghlan explains the importance of headlines from an SEO and user perspective. Read on as she...

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4 Google Shopping Optimisation Shortcuts

Struggling to get great results from Google Shopping? Paid search manager Joe Farley shares four...

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Social Media News Roundup: Twitter’s ‘Firehose’ Comes to Google Results This Month

ClickThrough’s social media superhero Amy Dugmore shares some of the biggest social media marketing...

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How Big is the Impact of Google's Mobile Friendly Update?

Dr Dave Chaffey looks at the impact of Google's recent mobile-friendly update, and asks: "Was it...

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Google Says Mobile-Friendly Update Won't Affect PPC Quality Score; Others Not Convinced

Google has confirmed that last week's mobile-friendly update will not affect advertisers' Quality...

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Websites Are Going Mobile-Friendly, But Many Big Brands Are Yet to Switch

Google says the number of websites that meet its mobile-friendly criteria has risen 4.7% in the...

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The Secrets of Scannable Web Copy

Lisa Coghlan says we shouldn’t write to be read. Nowadays, readers scan copy instead. Here, she...

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