Marketers will be able to target their messages at users of tablet computers like Apple’s iPad thanks to a new feature added for Google’s AdWords, it has been announced.
Writing on the official Inside AdWords blog, Paul Feng, the pay per click marketing service’s group product manager for mobile ads, said that these devices are part of a "new class" of technology that will make searching for information and content "easier and more fun".
He added that the iPad has more in common with the Apple iPhone than with traditional desktop computers, as it has a mobile operating system, a touchscreen and is suited to on-the-go web access.
For this reason, AdWords is including the device in its pay per click targeting for mobile internet users so that marketers can "easily extend the reach" of their ads.
Users of the service can have their ads appear on iPads by ensuring their campaign settings are set to "all mobile devices".
According to Apple, over 300,000 iPads were sold in the first 24 hours of its US launch on April 3rd.
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