AOL has announced the appointment of a new chief marketing officer as it looks to further develop its brand.

John Burbank comes to the internet company from telecoms giant AT&T, where he served as vice president of marketing, pioneering mobile programmes with social websites such as Facebook and YouTube.

At AOL, Mr Burbank will be charged with developing and executing AOL’s marketing strategies and will report to chief executive Randy Falco.

On the appointment, Mr Falco commented: "John will help consumers better understand the unique products and programs we offer and he will help ensure that AOL addresses the needs of our consumers and our advertising partners."

The news follows AOL’s promotion of Giles Ivey to head of interactive marketing in the UK to increase the revenue generated from the search engine’s online marketing channels.

AOL has previously told the internet marketing community that it aims to be the "one-stop shop for advertisers".

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