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Alison has worked at the forefront of digital marketing since 2008, focussing her skills on PPC account implementation and management. Her attention to detail, her management and linguistic skills, and her genuine passion for paid search have made Alison a valuable asset to ClickThrough’s PPC team. Alison also has a CIM Professional Diploma in Marketing, and speaks several languages, including German and Spanish.

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Warming Up Cold Leads – B2B Edition

Alison Humphries details ways in which you can reach out to your “cold” leads, and the processes you can go through to warm them up and improve engagement from a B2B perspective. Leveraging LinkedIn LinkedIn is a great platform to openly communicate with a B2B target audience, as it’s easy to reach them through the…

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B2B & LinkedIn: How To Use Paid Social Media For Lead Generation

Paid search specialist Alison Humphries shares her best practice guidance to setting up and managing LinkedIn campaigns for B2B companies. If it is your aim to put your business in front of industry, thought and next generation leaders, then there’s only one platform to choose – LinkedIn. The world’s largest professional network, LinkedIn has more…

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Integrating Social Media Advertising With Your Organic Social Strategy

Want to integrate paid advertising with your organic social strategy? Not sure where to start? Alison Booth and Amy Dugmore explain… While more and more brands are keen to explore the potential of social media marketing, knowing where to start can be a challenge. Should you invest in paid social media advertising? An organic strategy?…

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Google Product Listing Ads and the New Local Shopping

As online shopping continues to trump high-street stores, Google recently announced that it’s trialling local Product Listing Ads in Google Shopping. This got paid search manager Alison Booth thinking – is this more evidence of Google throwing scraps to local shops, or is the search giant sending out an altogether different message? In the battle…

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