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Alistair Harris is ClickThrough’s head of content. A double-award-winning senior journalist, Ali holds both the NCTJ and NCE qualifications and has more than ten years of experience in traditional press and PR. He has worked in digital marketing and SEO for the past three years and is passionate, enthusiastic and committed to quality.

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Product Listing Ads: Five tips for your Google Shopping list

Product listing ads will become the norm in UK Google Shopping searches from February. Much like in the US, Google is scrapping free listings in Shopping, and introducing a new pay per click model. Retailers who currently get free traffic from Google Shopping need to prepare for the change now – or risk losing out […]

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Five Things You Need to Know About Google Product Ads

Google Shopping is becoming a commercial product from February. Online businesses which currently enjoy lots of free traffic from Google Shopping product searches should be prepared for the new, pay-per-click model, as Google is phasing out free listings. From June, all Google Shopping results will be paid-for – and must take the form of product…

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Black is the new green: Is Google News a less colourful place to be in 2013?

Google has updated the way it displays results in Google News. Results from searches in Google News no longer return with the site name in eye-catching emerald text. Google used to show the site name in green under the classic blue URL link. But now, attention-grabbing green has been replaced by a dull black tone…

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Gifts for women come last on the UK’s Christmas shopping list – ClickThrough Marketing

Women in the UK get a raw deal when it comes to the time spent shopping for Christmas gifts online, according to Internet marketing research from ClickThrough Marketing. lickThrough studied search stats* from 2011, which show UK Christmas shoppers  conducted almost 225,000 more searches for gifts for blokes than for women. The figures suggest shoppers…

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Top Tips for Clever Christmas Content Marketing

Content marketing ideas for Christmas 2012 – with free webinar video! ClickThrough Marketing has invested heavily in content this year: hiring three qualified journalists and a creative writer to form an in-house team focussed on producing top-quality content. We were ahead of the game, as the SEO industry has suddenly turned to content marketing in…

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Search engine marketing industry expands in US and Canada

Search Engine Marketing (SEM) has grown significantly over the last decade, with the industry predicted to be worth around $23 billion (£14.3 billion) in North America alone by the end of 2012. This is according to a new report published by Econsultancy, which further estimates that the SEM market will grow by an additional $4…

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Internet marketing: Social shouts, waves arms about, email still wins

In Internet years, email is ancient. As such, social networking could be compared to a proud-but-slightly-stroppy teenager eager to get noticed. And whilst this young upstart may have kept the fires of industry blogs burning for a good few years, it seems that email’s simple but steady approach still wins out. Despite being four decades…

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ClickThrough Marketing recruits six new Internet marketing experts

Internet marketing firm ClickThrough Marketing has invested in six new members of staff to boost its SEO, PPC and content expertise in 2013. The company now has three NCTJ-qualified journalists in its in-house content team – unlike those agencies which outsource content writing to unknown freelancers, ClickThrough has invested in fully-qualified writers to create top-quality…

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Hello Bing Ads, hello better PPC?

Goodbye Microsoft adCenter, with your vaguely depressing name – everybody say a big, loud, brand-rejuvenating hello to Bing Ads! Cue fireworks! Streamers! Tears of the emotionally overwhelmed! Canapés! Yes, if you run campaigns with Microsoft, you’ll have noticed that the company has relaunched its advertising service in line with the big Bing brand push. Implemented…

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