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Charlotte Howell is a digital and content marketing manager at ClickThrough Marketing. She oversees all of our clients’ content, writing on-page content, press releases and blogs. She’s the go-to person if you want an eBook or infographic. She can often be found tweeting about the latest content marketing trend, or obsessing over new season fashions on Instagram.

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Unravelling 7 Content Marketing Misconceptions

Charlotte Howell unravels 7 misconceptions often associated with content marketing and reveals why you shouldn’t always believe what you read. With so many questions being asked around the viability of content marketing have you been left unsure whether to dedicate budget to this discipline? To help you separate fact from fiction, let’s take a look…

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Producing Powerful Buyer Personas For Your Business

Do you know the true power of buyer personas? Read on as Charlotte Howell reveals why building buyer personas will benefit your business. Buyer Personas Vs Market Segmentation – What’s New? Buyer personas are fictional characters that broadly represent your audience base, which essentially allow you to understand your customers better. So, if one of…

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3 Top Tips For Inventing Inspiring Infographics

Do you want to create an infographic but don’t know where to start? Read on as Charlotte Howell reveals her top tips and considerations for producing an inspiring infographic. Infographics or information graphics are a captivating way to present or explain, complex facts or figures, quickly and effectively. What makes infographics truly effective is their…

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