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Tom Kwei is a Graduate PPC Trainee at Clickthrough Marketing. He is currently learning the ropes of pay-per-click marketing and the coffee machine. He’s also a spoken word poet who performs regularly around the country, much of his work can be found on YouTube by searching the first two words of this paragraph.

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PPC News Roundup: AdWords Gets Clever With Dynamic Structured Snippets

Need pay per click advertising news? Tom Kwei is the man you’re looking for. This week, he covers dynamic structured snippets in AdWords, new stuff from Google and Bing, and PPC tips for healthcare advertisers. Dynamic Structured Snippets Come to AdWords Google has launched a new automated extension for AdWords – ‘dynamic structured snippets’. Structured…

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PPC News Roundup: Google’s ‘Bad Ads’ Report Reveals Widespread Naughtiness

What’s been happening in the world of PPC? Tom Kwei has the answers, with newsbits about very naughty advertisers, a handy new Google Analytics feature, and some useful insights from industry experts… Google Banned More Than 214,000 Advertisers in 2014 Google banned more than 214,000 advertisers from its ad systems in 2014, according to its…

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PPC Weekly Roundup: ROI, Innovation, American Football and Bing

Tom Kwei is ClickThrough’s resident PPC newshound. This week, he looks at Bing’s new features, tips on tracking ROI and fostering innovation, and the similarities of paid search and American football. Bing Rolls Out Enhanced Sitelinks Worldwide Bing Ads’ Enhanced Sitelinks have been available to advertisers in the US since September. However, the world’s other…

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PPC Weekly Roundup: The State of Paid Search in Europe and the US

In this week’s paid search news roundup, Tom Kwei shares some interesting insights into PPC performance in Europe and the US – plus expert tips and techniques from across the web. Spend Gap Between Desktop and Smartphones Decreasing in US PPC Market The digital marketing intelligentsia have been heralding 2015 as the year mobile breaks…

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PPC Weekly Roundup: Bing Bans Phone Numbers, Plus 2015 Predictions and More

As we plunge full-steam-ahead into 2015, Tom Kwei collects the new year’s top paid search news and insights. This week, he looks at updates to Bing Ad’s editorial policy, predictions for PPC in 2015, and more! Plain Text Phone Numbers Banned by Bing Ads Yesterday, Bing Ads announced a policy update banning ‘plain text’ phone…

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