Social media expert Beverly Macy has commented on the importance of businesses going ‘social’.

Writing for the Huffington Post, Macy said that possessing a good solid knowledge of expanding social technologies and social media platforms, such as Twitter and Facebook, would become critical in the building of global brands via social media marketing efforts.

The impact of like, follow and share features were also emphasised as a ‘key ingredient’ to the success of social media marketing by Macy, who stressed the urgency of utilising social media to improve results.

She said: “The opportunity to deepen relationships with clients and partners by removing communication barriers is truly transformational.”

Offering a parting piece of advice warning companies not to get left behind, she said, ‘fail fast, fail forward, but do something,’ adding that despite the growing use of social media in business there was still potential for rewards to be gained by ‘those who blaze the trail.’

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