Internet marketing services providers may be interested in a few suggestions one expert has offered for how to make the most out of online PR activities in 2011.

Writing for Econsultancy, Danny Whatmough offered a few new year's resolutions to marketers, suggesting among other things that integration would be the key to a successful campaign.

He noted that ensuring social media activities fit in with wider areas such as customer service and other promotions could be a key factor in developing a good reputation on the web.

Mr Whatmough also pointed out that search engine optimisation shouldn't be ignored, explaining that while the buzz around social features could make it easy to overlook, "the returns for PR agencies and benefits for their clients are potentially greater".

It was recently claimed by Econsultancy's 2011 Customer Engagement Report that organisations are growing more confident in the use of social channels to promote their brand.

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