Google China is being sued by a company over the rights to the use of its name, according to reports.

The Chinese branch of the search engine is being taken to court by Beijing’s Guge Science, as ‘Guge’ – a translation of the English word ‘Google’ – is the commercially registered name of their company.

Guge Science spokesman, Tian Yunshan, said: "We just want Google to change their commercial name."

"We have already passed our demands on to Google . . . we will see what happens in court," he added.

Mr Tian claims that people searching for Google through local telephone directory enquiries are being directed to Beijing Guge as the search engine is not listed.

Beijing News reported that the case had been accepted by a court in Beijing’s Haidian district, although it was not clear if the case could have any chance of success.

Earlier this month a German ruling found that Google did not own the rights to the name Gmail and that entrepreneur Daniel Giersch held holds the Gmail trademark in that country.

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