Google’s redesign earlier this month was not a radical overhaul, but the simple addition of its new menu of search refinement options could have a big impact on video in search marketing, according to one observer.

Eric Papczun of Search Engine Land said that the changes create new opportunities for users of online video to "separate their brands from the pack" through search engine optimisation (SEO).

The new Google menu allows users to filter results by clip duration, time posted, source, relevance and quality.

Mr Papczun said that marketers should start experimenting with these filters to glean insights as to how they can harness them to boost their SEO efforts.

For example, creating videos of varying lengths, from simple how-to instructional clips to more in-depth product reviews, could help them to "cast a wider net" and reach more potential customers.

Furthermore, refreshing content more frequently means content will appear at the top of the various time filters, while posting clips on more than one site rather than just YouTube will increase the chances of appearing in searches ordered by source.

Google’s new interface is being rolled out in 37 different languages.

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