Users of online marketing services may be keen to see whether a shake-up of Google at the top level of its management will have any impact on its operations following the firm's announcement of a "stellar year" in its latest earnings report.

Whether readers are users of Google's own online marketing services, partners of the company or competitors in the web-based content space, the revisions to the search giant's tripartite senior management team could be of particular interest.

In particular, the team responsible for the biggest decisions made by Google on a day-to-day basis – Eric Schmidt, Larry Page and Sergey Brin – will no longer share joint responsibility for the future of the company as a whole.

Rather, Mr Schmidt becomes executive chairman, with a remit to add value through external collaborations.

Mr Page takes over as chief executive officer from April 4th, also taking responsibility of the company's technological and product development strategies.

Google co-founder Mr Brin's job title is to reflect his status in the early days of the firm; as co-founder in its newly defined sense, he is tasked with driving the product pipeline forward with new innovations.

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