Google may seek to improve its search engine marketing services for mobiles by adding more localisation features, it has been suggested.
This is the view of Jake Hird, senior research analyst at Econsultancy, who explained that the company may look to implement such features on to Google Instant for mobile devices.
Therefore, this would allow the predictive search function to deliver unique results based on a user's exact location, he continued.
"Obviously it's not set in stone and no one's said anything, but I do get the impression that with Instant they are going to make it more localised," Mr Hird said.
The analyst added that this would be an "interesting concept" for the search engine that could be rolled out by the end of next year.
Last week, Google also announced a new feature for its localised search functions that can filter results to only show users businesses that are currently open.
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