Males are more likely than their female counterparts to visit mobile websites, according to new internet marketing statistics.
A recent study by comScore studied habits of heavy and light PC users, and discovered that 58 per cent of the people who went on online mobile sites were men.
They were most likely to be aged between 18 and 44, the data showed.
Overall, it was found that light PC internet users – those viewing an average of 1,104 pages per month on a computer – were 30 per cent more inclined than heavy PC users to access the web via a mobile.
Heavy users were identified as people who looked at an average of 6,701 pages per month.
In addition, the information most commonly looked at via mobile internet by heavy users focused on regional and local content, entertainment and sports information.
Meanwhile, other information of potential interest to internet marketing firms was revealed this week by comScore.
It announced that tax websites were the biggest gainers in popularity during January 2009, alongside travel-related portals and career-orientated pages.