A new report will reveal that organic search is just as important as paid-for search, according to Brandweek.

The study, put together by Enquiro Research and commissioned by Google is set to reveal that optimising both organic and paid searches together can improve results by anything up to 220 per cent.

It is thought that the research will also highlight the importance of buying the right words in auto searches and paying close attention to post-search consumer reading patterns.

Commenting on the report, Andrew Spoeth Enquiro’s director of marketing said that some of the research could surprise some internet marketers.

"We did not know just how much it can hurt a brand to be left out of a search if it does not buy the right words," he said.

Enquiro was present at this year’s San Jose Search Engine Strategies conference where it debuted some of its latest technologies in eye tracking.

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