Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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ClickThrough Marketing Awarded Bing Select Partner Status

Strategic partnerships are just one of the ways we bring industry-leading insights and innovations to our clients. Our Paid Search team recently achieved Bing Select Partner status, bringing a new level of expert support to our clients. On 15th March 2017, ClickThrough Marketing became a Bing Select Partner.  The partner program, which provides approved agencies…

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SEO News Roundup: Google Confirms Fred Update

Tom Williams brings you the latest search engine optimization news, including confirmation of the Fred update, more details on intrusive mobile interstitials, calls for voice search to be added to analytics, and more. Fred Update Targets Low Value Sites Last week, both Gary Illyes and John Mueller from Google went some way to confirm that…

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SEO News Roundup: Google Phantom Revealed As Core Algorithm Update

Tom Williams brings you the latest search engine optimisation news, including Phantom = core, updates on the Google Mobile First Index launch, news that the number of hacked sites continues to grow, and more. Google Phantom Confirmed As A Core Algorithm Update Google’s Gary Illyes has confirmed on Twitter that the much talked about Phantom…

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B2B & LinkedIn: How To Use Paid Social Media For Lead Generation

Paid search specialist Alison Humphries shares her best practice guidance to setting up and managing LinkedIn campaigns for B2B companies. If it is your aim to put your business in front of industry, thought and next generation leaders, then there’s only one platform to choose – LinkedIn. The world’s largest professional network, LinkedIn has more…

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SEO News Roundup: Questions of an Update Arise After Changes to Link Spam Targeting

Tom Williams brings you the latest news from the world of SEO, including changes to link spam targeting, confirmation that Google won’t reveal the identity of discredited links, and more. Changes to Link Spam Targeting Fluctuations in visibility on sites using aggressive link building tactics have led many to believe that an algorithm update has occurred….

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SEO News Roundup: Webmasters Highlight Potential Google Update

Tom Williams runs through this week’s search engine optimisation news, including details of a potential new Google algorithm update, DuckDuckGo serves up 10 billion searches, Google confirms no more numbered updates for Penguin, and more. Is Another Google Algorithm Update On The Cards? Webmasters are talking of ranking and traffic changes from Google, according to…

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