Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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Black Friday 2017 – Quick Wins To Deploy In Your PPC Strategy Now

Make the most of this year’s Black Friday retail bonanza with a paid search campaign that is fully optimised to maximise your revenue opportunities. Ian Boyden offers his top tips for getting more from your Black Friday campaigns this year. Last year, Black Friday saw a total spend of £1.23bn on online retail sites, meaning a 12.2%…

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CRO News Roundup: Is Your Navigation Menu Harming Conversion Rates?

Richard Chapman rounds up the latest in CRO advice, including how navigation menus can influence your conversion rates, top tips for customer engagement and how to tackle cart abandonment. Is Your Navigation Menu Harming Conversion Rates? Navigation is crucial to your visitors’ on-site experience. While you can play around with CTAs, colour themes, image selections and…

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SEO News Roundup: New Update To Quality Rater Guidelines Revealed

Tom Williams brings you the latest search engine optimisation news, including updates to Google’s Quality Rater Guidelines, the new ‘save’ and bookmarking feature, plus how to write with markdown for better content and HTML.  New Update To Quality Rater Guidelines Revealed Following updates made in March and May of this year, Google has released yet another…

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PPC News Roundup: AdWords’ New Interactive Option With Call Bid Adjustments

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ recent call bid adjustment, Facebook’s ad ‘creep’ and the addition of vacation rentals to Hotel Search.  AdWords’ New Interactive Option With Call Bid Adjustments Google is releasing a brand new AdWords bid adjustment that is primarily focused on telephone calls, and will determine…

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SEO News Roundup: Farewell to Google Instant Search

Tom Williams brings you the latest search engine optimisation news, including the departure of Google Instant after seven years, the new carousel format for Google’s Sitelinks interface and the newest Google mobile test. Farewell To Google Instant: Attempt To Combat Mobile Screen Constraints Seven years ago, Google launched its ‘Instant’ search tool to show results to…

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SEO News Roundup: New Look Unveiled For Google Search Console

Tom Williams brings you the latest search engine optimisation news, including a new version of Google Search Console, changes to Search Analytics, movie tags in search, a new topics ‘follow’ button, and more. New Google Search Console Beta Released The new beta version of the Google Search Console has been released, Search Engine Roundtable has…

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PPC News Roundup: AdWords To Support Remarketing To YouTube Viewers

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords supporting remarketing to YouTube viewers, Facebook’s ad placements across alternative platforms, and 7 brand new AdWords interface features. Latest From Google AdWords: New Support System In Place For Remarketing To YouTube Viewers Google has now leveraged the ability to remarket search ads for…

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SEO News Roundup: Another Google Search Algorithm Update?

Tom Williams brings you the latest search engine optimisation news, including another potential Google algorithm update, best practice advice on canonicals, new Google schema on image searches, and more. Did Google Update Its Search Algorithm? Did your rankings fluctuate on the weekend of 8-9 July? Barry Schwartz of Search Engine Roundtable believes there was another…

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ClickThrough First in the World to Uncover Magento 2 Bug

New platform, new challenges. And new solutions, thanks to our quick-thinking web development team. Developers here at ClickThrough were quick to respond when they were first to uncover a new bug in the Magento 2 ecommerce platform. Magento 2 is the reborn and revamped version of the successful ecommerce software. We at ClickThrough have long…

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