AdWords

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PPC News Roundup: New AdWords Features for Black Friday and Christmas

Rachel Poole and Sarah Kemp bring us the latest paid search news, including Christmas ad features from AdWords, real world testing for new ad campaigns in AdWords, and Bing reintroduces image ad extensions in beta. AdWords Launches New Christmas and Black Friday Ad Features Google has introduced two new AdWords features ahead of Christmas. The…

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How To Increase PPC Conversions With Remarketing This Christmas

With the holiday period fast approaching, and Black Friday just around the corner, now is the perfect opportunity to supplement your overall PPC Strategy with a quick win. Anisha Birdi offers her advice on how to maximise on opportunities with Remarketing Lists for Search Ads If you’re not currently using Remarketing Lists for Search Ads…

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PPC News Roundup: AdWords Improves Cross-Device Reporting

Rachel Poole and Sarah Kemp bring us the latest paid search news, including new AdWords keyword-level cross-device conversion data, Bing launches Bing Ads Academy, AdWords rolls out more new features ahead of Christmas and Bing brings product ads to mobile. AdWords Introduces Keyword-Level Cross-Device Conversions AdWords has rolled out cross-device conversion data at a keyword…

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PPC News Roundup: Google Gets Ready for Christmas

Rachel Poole and Sarah Kemp bring us the latest paid search news, including three new features from Google to help retailers maximise on Christmas shopping, Facebook makes Lead Ads available to all, and Twitter leases Moments and introduces a new analytics tool.  Google Introduces New Retail Features Ahead of Christmas Google is rolling out three…

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PPC News Roundup: Google AdWords Improves Data, Hotel Ads and Ad Extensions

Rachel Poole and Sarah Kemp bring us the latest paid search news, including the addition of cost data to AdWords attribution, developments in Hotel Ads and behaviour data changes in Google Analytics Google Adds Cost Data To AdWords Attribution Google announced on Google+ last week that it has added cost data to the Attribution Modelling…

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How Will Apple’s iOS 9 Ad Blocker Extensions Affect PPC Advertisers?

Apple’s latest software update – iOS 9 – was launched today, September 17, 2015. Offering new multitasking features, a more proactive Siri, and improvements to overall device performance, battery life and security, Apple says that once you’ve downloaded it ‘You’ll wonder how you ever did without it.” While Apple aficionados race to hit the download…

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PPC News Roundup: Structured Snippets Come to AdWords

Rachel Poole and Sarah Kemp bring us the latest paid search news, including AdWords’ introduction of structured snippets, ad-blocker extensions now allowed on Safari and Bing introduces its own keyword planner.  Google AdWords Introduces Structured Snippets AdWords has introduced a new ad extension – structured snippets. The new format of the extension now offers more…

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